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Reputational videos
Репутационные видео
Our work: Videos.
YouTube Channel Design
STARRING
Do you want to learn how to make videos for your own business?


Visit our online video blogging school for entrepreneurs YouVloger or order a DIY video.
Videos for Instagram
Videos about services
Video lessons
Reputational videos
Online school
"Confectionery Fairies Academy"




Репутационные видео
Our work:
Media design
STARRING
One of the largest manufacturers
of confectionery ingredients
in the Russian Federation


Director,
public figure
International
Trade Fair
Our work:
Cases
STARRING
YouTube promotion
Client: online shop for confectioners
Task: online shop promotion
Task:

Attracting offline and online visitors to the exhibition.

Attracting attention to the industry
Integrated Internet Marketing
Client: organizer of an international industry exhibition
Integrated Internet Marketing
Client: Online School for Confectioners
Task: selling online courses for pastry chefs
YouTube Advertisement
Client: online shop for confectioners
Task: increase traffic on the online shop website
SMM. Instagram
Client: organizer of all-Russian youth meetings
Задача: продвижение в социальных сетях

Attracting participants to the event, online and offline
YouTube Advertisement
Client: Automotive equipment dealer
Task: attract potential customers
YouTube promotion
Client: Industry association, organizer of an international industry exhibition
Task:
Strengthening the position of the organization.

Formation of the expertise of the head of the association.

Promotion of occupational safety topics.

Attracting audience attention to events of the association.


Integrated Internet Marketing
Case
organizer of an international industry exhibition
300 000
>50%
37 rubles
A landing page was created.

The landing page was integrated with an automated service for generating electronic tickets to the exhibition.


An e-mail newsletter has been prepared and launched
WHAT WAS DONE
RESULT
landing page visits
in 2 weeks
of registered visitors came
to the exhibition offline
average cost of registration for the exhibition
landing page conversion: the percentage of landing page visitors who registered and received a ticket to the exhibition


End-to-end analytics was set up
20%
average openability *(access is a better word than openability, which isn't really a word) of e-mail messages


of registered visitors to the exhibition were attracted via e-mail newsletter
37%
Ads in social networks and YouTube have been set up and launched
Contextual advertising in Yandex and Google was configured and launched
26%
YouTube promotion
Case
industry association, organizer of an international industry exhibition
16%
65%
A YouTube channel was created
WHAT WAS DONE
RESULT
CTR- C lick-through rate
video optimization level
average depth of viewing videos on the channel
the videos were placed on 1 page in Google (Google Search)
Videos were shot, edited,
and optimized


50%
90%
of the maximum depth of view video on the channel
Google
YouTube advertisement
Case
online shop for confectioners
119
350
30%
16%
A YouTube channel
We offered and helped to transfer offline workshops to online
We taught the owner of the online shop to work with YouTube in our YouVloger school
WHAT WAS DONE


The structure of the videos was created. We edited and optimized videos for YouTube channel
RESULT
subscribers
thousand
views of 1 video
thousand
The channel received a silver YouTube button
share of sales from YouTube channel in total sales
conversion of the transition from YouTube to product cards on the site
Integrated
Internet Marketing
Case
Online School for Confectioners
7 courses
300K Rubles
200 people
Full house!
A YouTube channel has been created
An e-mail newsletter was launched
The founder of an online school learned how to work on YouTube at our YouVloger school
WHAT WAS DONE
Video tutorials for online schools were shot
RESULT
were launched during a month
income for a month
were gathered for workshops


even before the launch of the course, all places in the online school were sold out
A product line has been formed: lead magnet, tripwire, main course
52%
openability of e-mails *access, not openability.
27% traffic from the e-mail newsletter to the training platform
27%
SMM. Instagram
Case
organizer of all-Russian youth meetings
800 people
76%
840
Social media accounts were created and designed
We created a content plan, posts, stories, creatives
WHAT WAS DONE
Activities to attract an online audience were planned
RESULT
were attracted with the help of a lead magnet (audience 12+)
openability * (access) of e-mails with video tutorials (lead-magnet)
questionnaires were submitted to the contest (audience 14+)
Lead magnet was created: free mini-course for teenagers 12+
5 times
the number of Instagram followers has increased 5 times in a month and a half
An automatic chain of e-mails with video tutorials for lead-magnet subscribers was launched
by 5 times
the average number of Instagram posts has increased by 5 times
An online competition was held for 14 + teenagers
ALL VALUES ARE SPECIFIED IN 6 WEEKS
YouTube advertisement
Case
online store
ingredients and equipment
for confectioners
80% VTR*
35,9%
An advertising campaign is set up and launched
WHAT WAS DONE
RESULT
8 out of 10 people viewed the ad
ad retention: the ad is watched almost as much as traditional videos on the channel
*number of people who did not miss ads
YouTube advertisement
Case
Automotive equipment dealer
67% VTR*
0,23 Rubles
An advertising campaign is set up and launched
WHAT WAS DONE
RESULT
7 out of 10 people viewed the ads
per view
*number of people who did not miss ads
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We will contact you within 1 hour* after receiving the application


* during working hours from 10:00 to 20:00 Moscow time